Ask ten small fleets how to plan a delivery route and nine will describe some version of the same ritual: a list of addresses, a map, and somebody’s gut feeling about which order “makes sense.” I’ve spent years building routing models for real operations, and the gap between a gut-feel route and an optimized one is rarely small — it’s usually measured in whole driver-hours per day. The good news: planning delivery routes properly is a repeatable process, and most of it isn’t even math. It’s preparation.
